Our ‘Send a Cow’ delegates have been passionate and they have expressed it with love and kindness. Christel Bruijns, Edwige Bernanoce, Dr Banu Golesorkhi and Fiona Van Graan were teamed up to reveal a well kept secret: Send a Cow Uganda, a sustainable enterprise which uses organic farming and social development to empower vulnerable people and eradicate poverty and malnutrition. ‘Send a Cow’s work is based on the farmer’s will and motivation. The staff helps them find their own strength and prove to themselves that they can be great leaders’ notices Dr Banu Golesorkhi.
On their field trip, the team went through a journey involving all their senses, as Fiona Van Graan explain with enthusiasm: ‘Thanks to the incredible generosity of the farmers we visited, I have eaten the best fruits I ever had in my life. It has been a whole experience’.
And the 2 days were indeed really full of surprises and teachings. The NGO partners planned the trip really well. From the farmers following the first steps of the programme to the more advanced, it finished by a real business example.
Together with Flora Rukundo, Esther Ssempebwa and Roselyn Emuna, the team has united all their members’ skills to elaborate a marketing strategy, in order to diversify the sources and increase the income of Send a Cow Uganda.
As Christel Bruijns explains, ‘this organisation has an incredible impact on the lives of farmers in rural areas. But not many people know what they are doing. Our work was to initiate new ideas in the executives minds and show them how they can improve their PR and marketing strategy.’ In addition to that, the great Ugandans ladies have shown an incredible sense of self-worth and respect. They have (re)discovered their leadership skills and this challenge has been a real life-changing experience for everybody.
With the help of Send a Cow Uganda, farmers prove their self-worth to their Country but also to all of us. They show how passion and courage can drive us out of the most difficult situations. They demonstrate how mutual trust, respect and support can improve human’s lives and protect the environment. ‘I will remember the last farmer we saw as one of the best leadership figures. She managed to achieve so much, with only her will and her strength, from so little. She could be an amazing model for so many women in her community and around the world’ says Edwige Bernanoce.
At the end of the challenge, the 4 International ladies were offered the title of Ambassador for Send a Cow Uganda. They will certainly honour this role with passion and reveal to a wide audience this well kept secret!
